ALICE van Innis



“For me there is no gap between my painting and my so-called ‘decorative’ work. I never considered the ‘minor arts’ to be artistically frustrating: on the contrary, it was an extension of my art.” — Sonia Delaunay

With my work I aim to give beauty, to create products with a fresh joy of life and surprising combinations of colour and form in order to lighten up everyday life.

The interaction between colours, forms and lines can surpass the banal world, resulting into pure magic. Driven by my imagination and wonder, I am constantly in search of this magic while drawing and painting. This is where the power of a line, the power of a form, the power of a colour arises.
The wellbeing of the producing as well as the consuming human stand central. This is translated in my choices for durability and quality, in my search for the most honest production process and ethical materials. In my work, my production and my own life, I aim for transparency and honesty.

“There is no beauty in the finest cloth if it makes hunger and unhappiness.”  — Gandhi

Want to receive the newsletter ? Maximum 4 a year !

You're in!
Thank you for subscribing.
Oops! Something went wrong. Please try again.

Feel free to check out my instagram page !


Fair & Honest Productions

Treating every living being around you with respect.

ALICE van Innis is an artist from Brussels, Belgium. She uses her drawings as the starting point for textile designs, which in turn form the basis for the final products. From clothing to objects, each piece is produced in an ethical and transparent way. Here, sustainability and quality meet up with a drive towards using materials that are as ethical as possible. The production of these collections is taken care of by a Brussels-based social sewing workshop.

What is fair wear?

Something becomes fair wear when labour conditions for textile and garment workers are correct. This is still a difficult subject.
What is correct? What is fair? What is ethical?

To me it means that every living being involved in the proces of making a product, is treated with respect, paid and valued honestly.
The wellbeing of both the producing and the consuming human being are key to me.
This manifests itself in a fusion of sustainability and quality, in a search for a fair production cycle and ethical materials.
Transparency and honesty guides my work, my production process, and my own life.
Fabrics used come from different places, but all have the GOTS label and more.

what is gots label?

"Global Organic Textile Standard (GOTS) is recognised as the world's leading processing standard for textiles made from organic fibres.
It defines high-level environmental criteria along the entire organic textiles supply chain,
including restricting the use of chemical substances and requiring compliance with social criteria."

All digitally printed fabrics used in the production of my collection have the GOTS label.


Cost & Price Calculation


pattern & development

Making the sewing pattern generally costs between 50 and 100€ : divided by amount of pieces made
Making the prototype – depends on difficulty of the piece


Sewing the whole collection : divided by amount of pieces made


Sewing thread
Brand & care labels
Hang tags & cotton thread


Rent Atelier

Paying myself between 5% and 15%
for the design and the time I put in it.

This shows us the True Cost.

Belgium VAT counts for 21 %: this makes the Wholesale Price
(price for shops / reseller to buy the clothes for selling them in their shop).

This price has to be multiplied by 2 or 2.1 
(this is the minimum a shops asks & needs to survive).

This brings us to the Selling Price in shops, which i round up.
(When you buy an item in my shop I get a bigger %. In this case packaging, shipping, webshop costs & updating time, photoshoots and other costs in general are being covered too).

Specific Example

Want a presentation of a specific product?
Do not hesitate to contact me. I communicate all prices in all honesty.


Per piece.

Fabric: 8,10€ (16.20€/meter, 0.5 meters used)
Pattern & Development: 2,50€
Manufacturing: 12€
Small: 0,50€
General Costs : 2,40€
External Costs: 25,50€

Paying myself 15%: 3.82€
VAT 21%: 6,16€

True cost & Wholesale price: 35,48€

Price in shop (x2.1): 75€

zero waste

Reduce the Waste Project

At the end of every season, I upcycle my cutting waste and the ends of the fabric rolls into a zero waste collection, from cotton facial pads to baby bibs. This collection is ever changing, following the available leftovers.


ALICE van Innis

Boulevard Belgica 36

VAT // BE 0678958329